We graded the website www.amazon.com on Tuesday 2nd of November 2021 and scored speed at 43 out of 100, mobile at 100 out of 100, security at 91 out of 100, accessibility at 94 out of 100, search at 92 out of 100, readability at 52 out of 100, and technology at 97 out of 100. This resulted in an overall score of 81 out of 100.
|80 to 100||Excellent||Website perfoming exceptionally well|
|60 to 79||Good||Website perfoming fairly well|
|40 to 59||Acceptable||Website has some issues|
|20 to 39||Marginal||Website has many issues|
|0 to 19||Poor||Website has severe issues|
Need help with your website?
You have 2.7 seconds to grab the attention of your target audience. The best websites achieve this with a unique brand identity, strong visuals, and a clear message. We analyzed a screenshot of the home page of www.amazon.com and were able to detect the following primary visual themes:
Does your website grab your audience?
A slow website reflects poorly on any business with the majority of people expecting a page to load in less than two seconds and Google now taking website speed into account for search result rankings. We measured the overall speed of www.amazon.com and it scored 43 out of 100.
|80 to 100||Very Fast||Website perfoming exceptionally well|
|60 to 79||Fast||Website perfoming fairly well|
|40 to 59||OK||Website has some performance issues|
|20 to 39||Slow||Website has many performance issues|
|0 to 19||Very slow||Website has severe performance issues|
Need a faster website?
Websites are being accessed more and more on mobile devices, so you need to make sure that your website is mobile friendly so that visitors have a good experience on mobile devices such as tablets, or smartphones. We measured the mobile friendliness of www.amazon.com and it scored 100 out of 100.
|80 to 100||Excellent||Website has few mobile usability issues|
|60 to 79||OK||Website has some mobile usability issues|
|40 to 59||Poor||Website has many mobile usability issues|
|20 to 39||Very Poor||Website has severe mobile usability issues|
|0 to 19||Terrible||Website has extreme mobile usability issues|
Is your mobile strategy in a mess?
A secure website protects both visitors and the website owner from hackers and cyber criminals who are continuously scanning for weak websites to attack. We measured the security of www.amazon.com and it scored 91 out of 100.
|80 to 100||Excellent||Website has few security issues|
|60 to 79||Good||Website has some security issues|
|40 to 59||Average||Website has many security issues|
|20 to 39||Poor||Website has severe security issues|
|0 to 19||Very Poor||Website has extreme security issues|
Worried about website security?
Many websites are developed with accessibility barriers that make them difficult or even impossible for visually impaired and other disabled visitors to use. We measured the accessibility of www.amazon.com and it scored 94 out of 100.
|80 to 100||Excellent||Website has few accessibility issues|
|60 to 79||OK||Website has some accessibility issues|
|40 to 59||Poor||Website has many accessibility issues|
|20 to 39||Very Poor||Website has severe accessibility issues|
|0 to 19||Terrible||Website has extreme accessibility issues|
Does your website work for everyone?
People search on Google every day to help them find whatever they are looking for, but how do you encourage Google to display your website in search results ahead of your competitors? We measured the search ranking potential of www.amazon.com and it scored 92 out of 100.
|80 to 100||Powerhouse||Excellent search ranking potential|
|60 to 79||Strong||Strong search ranking potential|
|40 to 59||Good||Favorable search ranking potential|
|20 to 39||Moderate||Fair search ranking potential|
|0 to 19||Weak||Limited search ranking potential|
Getting left behind on Google?
Readability is the ease with which a visitor can understand the written text on your website. If your website content isn’t easily readable, no amount of clever words will get your message across. We measured the readability of www.amazon.com and it scored 52 out of 100.
|90 to 100||5th Grade||Very easy to read|
|80 to 89||6th Grade||Easy to read|
|70 to 79||7th Grade||Fairly easy to read|
|60 to 69||9th Grade||Plain english|
|50 to 59||12th Grade||Fairly difficult to read|
|30 to 49||College Undergraduate||Difficult to read|
|0 to 29||College Graduate||Very difficult to read|
Finding content creation difficult?
Choosing the right technology to power your website can often mean the difference between staying one step ahead of your competition or falling behind in the race to engage with customers online. We analyzed the technology of www.amazon.com and it scored 97 out of 100.
|80 to 100||Exceptional||Exceptional use of website technology|
|60 to 79||Superior||Superior use of website technology|
|40 to 59||Advanced||Advanced use of website technology|
|20 to 39||Moderate||Moderate use of website technology|
|0 to 19||Basic||Basic use of website technology|