www.google.com

Graded on November 22nd, 2020

I graded the website www.google.com on Sunday 22nd of November 2020 and scored speed at 97 out of 100, mobile at 100 out of 100, security at 85 out of 100, accessibility at 90 out of 100, search at 98 out of 100, readability at 13 out of 100, and technology at 4 out of 100. This resulted in an overall score of 69 out of 100.

Rob Gowans, Founder WebsiteGrader.Org

Score Grade Notes
80 to 100 Excellent Website perfoming exceptionally well
60 to 79 Good Website perfoming fairly well
40 to 59 Acceptable Website has some issues
20 to 39 Marginal Website has many issues
0 to 19 Poor Website has severe issues

Brand

You have 2.7 seconds to grab the attention of your target audience. The best websites achieve this with a unique brand identity, strong visuals, and a clear message. I analyzed a screenshot of the home page of www.google.com and was able to detect the following primary visual themes:

Colors evoke feelings and choosing the right website color scheme can help build your brand and connect with your target audience. I analyzed the above screenshot of the www.google.com home page and detected the following website color scheme.
#fdfdfd
#769ce2
#73524c
#e4d4aa

Speed

A slow website reflects poorly on any business with the majority of people expecting a page to load in less than two seconds and Google now taking website speed into account for search result rankings. I've measured the overall speed of www.google.com and it scored 97 out of 100.

Score Grade Notes
80 to 100 Very Fast Website perfoming exceptionally well
60 to 79 Fast Website perfoming fairly well
40 to 59 OK Website has some performance issues
20 to 39 Slow Website has many performance issues
0 to 19 Very slow Website has severe performance issues
Page Size measures the total size of the home page of www.google.com in Megabytes (MB) including both code and images. The larger the page size the longer it will take to download for the visitor. A page size under 3 MB is nice and lean, whereas a page size over 10 MB may need optimization.
Load Time measures how long it takes for the home page of www.google.com to load in seconds. A load time of below 3 seconds is very good, whereas a load time between 3 and 8 seconds should probably be investigated, and a load time of above 8 seconds needs urgent attention.

Mobile

Websites are being accessed more and more on mobile devices, so you need to make sure that your website is mobile friendly so that visitors have a good experience on mobile devices such as tablets, or smartphones. I've measured the mobile friendliness of www.google.com and it scored 100 out of 100.

Score Grade Notes
80 to 100 Excellent Website has few mobile usability issues
60 to 79 OK Website has some mobile usability issues
40 to 59 Poor Website has many mobile usability issues
20 to 39 Very Poor Website has severe mobile usability issues
0 to 19 Terrible Website has extreme mobile usability issues

Security

A secure website protects both visitors and the website owner from hackers and cyber criminals who are continuously scanning for weak websites to attack. I've measured the security of www.google.com and it scored 85 out of 100.

Score Grade Notes
80 to 100 Excellent Website has few security issues
60 to 79 Good Website has some security issues
40 to 59 Average Website has many security issues
20 to 39 Poor Website has severe security issues
0 to 19 Very Poor Website has extreme security issues
The table below shows the potential security issues I was able to discover on www.google.com.

Accessibility

Many websites are developed with accessibility barriers that make them difficult or even impossible for visually impaired and other disabled visitors to use. I've measured the accessibility of www.google.com and it scored 90 out of 100.

Score Grade Notes
80 to 100 Excellent Website has few accessibility issues
60 to 79 OK Website has some accessibility issues
40 to 59 Poor Website has many accessibility issues
20 to 39 Very Poor Website has severe accessibility issues
0 to 19 Terrible Website has extreme accessibility issues

Search

People search on Google every day to help them find whatever they are looking for, but how do you encourage Google to display your website in search results ahead of your competitors? I've measured the search ranking potential of www.google.com and it scored 98 out of 100.

Visitors estimates how many people are visiting www.google.com after searching on Google. Organic visitors are people visiting www.google.com after clicking on non-paid Google search results, whilst paid visitors are people visiting www.google.com after clicking on paid search ads in Google search results.
Links are one of the top factors Google uses in its organic search results ranking algorithm. However not all links are created equal. The chart below shows the number of "follow" links to www.google.com which can influence Google search rankings, as well as "no follow" links which don't.

Readability

Readability is the ease with which a visitor can understand the written text on your website. If your website content isn’t easily readable, no amount of clever words will get your message across. I've measured the readability of www.google.com and it scored 13 out of 100.

Score Education Notes
90 to 100 5th Grade Very easy to read
80 to 89 6th Grade Easy to read
70 to 79 7th Grade Fairly easy to read
60 to 69 9th Grade Plain english
50 to 59 12th Grade Fairly difficult to read
30 to 49 College Undergraduate Difficult to read
0 to 29 College Graduate Very difficult to read
Gobbledygook is language that is meaningless or is made unintelligible by excessive use of technical terms. This chart uses the Simple Measure of Gobbledygook (SMOG) to estimate the years of education a person needs to understand the text on www.google.com.
Wordiness can help indicate how easy www.google.com is to understand by measuring the number of words per sentence. When average sentence length is under 15 words people understand over 90% of what they’re reading. Conversely, sentences longer than 25 words aren't very easy to understand.

Technology

Choosing the right technology to power your website can often mean the difference between staying one step ahead of your competition or falling behind in the race to engage with customers online. I've analyzed the technology of www.google.com and it scored 4 out of 100.

Score Grade Notes
80 to 100 Exceptional Exceptional use of website technology
60 to 79 Superior Superior use of website technology
40 to 59 Advanced Advanced use of website technology
20 to 39 Moderate Moderate use of website technology
0 to 19 Basic Basic use of website technology
The table below shows the technologies I was able to discover on www.google.com. I scanned for 200+ popular website technologies in categories including analytics, marketing automation, content management, advertising, video platforms, content distribution networks and many more.