I graded the website www.asos.com on Friday 30th of October 2020 and scored speed at 63 out of 100, mobile at 100 out of 100, security at 79 out of 100, accessibility at 90 out of 100, search at 78 out of 100, readability at 66 out of 100, and technology at 46 out of 100. This resulted in an overall score of 74 out of 100.
Rob Gowans, Founder WebsiteGrader.Org
|80 to 100||Excellent||Website perfoming exceptionally well|
|60 to 79||Good||Website perfoming fairly well|
|40 to 59||Acceptable||Website has some issues|
|20 to 39||Marginal||Website has many issues|
|0 to 19||Poor||Website has severe issues|
Need help with your website?
You have 2.7 seconds to grab the attention of your target audience. The best websites achieve this with a unique brand identity, strong visuals, and a clear message. I analyzed a screenshot of the home page of www.asos.com and was able to detect the following primary visual themes:
Need help with design or branding?
A slow website reflects poorly on any business with the majority of people expecting a page to load in less than two seconds and Google now taking website speed into account for search result rankings. I've measured the overall speed of www.asos.com and it scored 63 out of 100.
|80 to 100||Very Fast||Website perfoming exceptionally well|
|60 to 79||Fast||Website perfoming fairly well|
|40 to 59||OK||Website has some performance issues|
|20 to 39||Slow||Website has many performance issues|
|0 to 19||Very slow||Website has severe performance issues|
Need help with your website performance?
Websites are being accessed more and more on mobile devices, so you need to make sure that your website is mobile friendly so that visitors have a good experience on mobile devices such as tablets, or smartphones. I've measured the mobile friendliness of www.asos.com and it scored 100 out of 100.
|80 to 100||Excellent||Website has few mobile usability issues|
|60 to 79||OK||Website has some mobile usability issues|
|40 to 59||Poor||Website has many mobile usability issues|
|20 to 39||Very Poor||Website has severe mobile usability issues|
|0 to 19||Terrible||Website has extreme mobile usability issues|
Need help with mobile?
A secure website protects both visitors and the website owner from hackers and cyber criminals who are continuously scanning for weak websites to attack. I've measured the security of www.asos.com and it scored 79 out of 100.
|80 to 100||Excellent||Website has few security issues|
|60 to 79||Good||Website has some security issues|
|40 to 59||Average||Website has many security issues|
|20 to 39||Poor||Website has severe security issues|
|0 to 19||Very Poor||Website has extreme security issues|
Need help with security?
Many websites are developed with accessibility barriers that make them difficult or even impossible for visually impaired and other disabled visitors to use. I've measured the accessibility of www.asos.com and it scored 90 out of 100.
|80 to 100||Excellent||Website has few accessibility issues|
|60 to 79||OK||Website has some accessibility issues|
|40 to 59||Poor||Website has many accessibility issues|
|20 to 39||Very Poor||Website has severe accessibility issues|
|0 to 19||Terrible||Website has extreme accessibility issues|
Need help with website accessibility?
People search on Google every day to help them find whatever they are looking for, but how do you encourage Google to display your website in search results ahead of your competitors? I've measured the search ranking potential of www.asos.com and it scored 78 out of 100.
|80 to 100||Powerhouse||Excellent search ranking potential|
|60 to 79||Strong||Strong search ranking potential|
|40 to 59||Good||Favorable search ranking potential|
|20 to 39||Moderate||Fair search ranking potential|
|0 to 19||Weak||Limited search ranking potential|
Need help with search marketing?
Readability is the ease with which a visitor can understand the written text on your website. If your website content isn’t easily readable, no amount of clever words will get your message across. I've measured the readability of www.asos.com and it scored 66 out of 100.
|90 to 100||5th Grade||Very easy to read|
|80 to 89||6th Grade||Easy to read|
|70 to 79||7th Grade||Fairly easy to read|
|60 to 69||9th Grade||Plain english|
|50 to 59||12th Grade||Fairly difficult to read|
|30 to 49||College Undergraduate||Difficult to read|
|0 to 29||College Graduate||Very difficult to read|
Need help with content creation?
Choosing the right technology to power your website can often mean the difference between staying one step ahead of your competition or falling behind in the race to engage with customers online. I've analyzed the technology of www.asos.com and it scored 46 out of 100.
|80 to 100||Exceptional||Exceptional use of website technology|
|60 to 79||Superior||Superior use of website technology|
|40 to 59||Advanced||Advanced use of website technology|
|20 to 39||Moderate||Moderate use of website technology|
|0 to 19||Basic||Basic use of website technology|