I graded the website www.roughtrade.com on 12th February 2019 and found the website speed to be 83 out of 100, mobile usability 95 out of 100, search authority 62 out of 100, and readability 72 out of 100.
Rob Gowans, Founder WebsiteGrader.org
I've measured the speed of www.roughtrade.com.
It scored 83 out of 100.
A higher score indicates a faster website as shown in the table below.
|85 to 100||Fast||Website perfoming well.|
|50 to 85||OK||Website has some performance issues.|
|25 to 50||Poor||Website has many performance issues.|
|0 to 25||Very poor||Website has severe performance issues.|
I've checked how well www.roughtrade.com works on mobile devices like smartphones and tablets.
It scored 95 out of 100.
A higher score indicates a more mobile friendly website.
|85 to 100||Good||Website has good mobile usability.|
|50 to 85||Poor||Website has mobile usability issues.|
|25 to 50||Very Poor||Website has many mobile usability issues.|
|0 to 25||Terrible||Website has severe mobile usability issues.|
With more and more people accessing websites via mobile devices, it is important to make sure that all website visitors have a positive experience, regardless of the type of device they're using.
Domain Authority predicts how well a website will rank on search engines and is provided by Moz.
I've analyzed how well www.roughtrade.com is likely to rank on search engines like Google.
It scored 62 out of 100.
A higher score indicates better search ranking potential.
|75 to 100||Powerhouse||Excellent search ranking potential.|
|50 to 75||Strong||Website has strong search ranking potential.|
|25 to 50||Moderate||Website has some search ranking potential.|
|0 to 25||Weak||Website has low search ranking potential.|
The score for www.roughtrade.com combines a range of search metrics (total links, linking domains, site rank, site trust, etc.) into a single score called Domain Authority.
You can use Domain Authority when comparing one website to another or tracking the 'search strength' of a website over time.
I've analyzed the readability of the www.roughtrade.com home page.
It scored 72 out of 100.
A higher score indicates a website that is easier to read.
|90 to 100||5th grade||Very easy to read.|
|80 to 90||6th grade||Easy to read.|
|70 to 80||7th grade||Fairly easy to read.|
|60 to 70||8th to 9th grade||Plain english.|
|50 to 60||10th to 12th grade||Fairly difficult to read.|
|30 to 50||College||Difficult to read.|
|0 to 30||College Graduate||Very difficult to read.|
A website intended for a general audience should aim for a score of around 60 or above.
However, every website is different, so aim for a score that helps you create content that meets your target audience's unique needs.
I've checked if www.roughtrade.com provides SSL security.
It looks like it does.
SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a website and a visitor.
This encrypted link ensures that all data passed between the website and visitor remains private and protected.
To provide SSL security you'll need a certificate from a provider such as:
|Let's Encrypt||Free||Non-profit certificate provider.|
|GoDaddy||From $69/yr||Low cost certificate provider.|
|Digicert||From $175/yr||Mid-price certificate provider.|
|Symantec||From $399/yr||Premium price trusted brand.|
I've checked if www.roughtrade.com uses Marketing Automation.
It looks like it doesn't.
Marketing automation helps organizations connect with their customers, learn more about them, and engage them with personalized campaigns.
There are a wide range of marketing automation tools available, here are some of my favorites:
|MailChimp||From $10/mo||Basic marketing automation.|
|Drip||From $49/mo||For smaller organizations.|
|HubSpot||From $200/mo||For small to medium organizations.|
|Marketo||From $895/mo||For medium to large organizations.|
|Pardot||From $1,000/mo||For organizations using Salesforce.com.|
I've checked if www.roughtrade.com uses Google Analytics.
It looks like it does.
Google Analytics is a great tool for tracking and reporting website traffic, however there are many more tools that help improve websites.
Here are some of my favorite analytical tools:
|Zarget||From $15/mo||Heatmaps, split testing and more.|
|Hotjar||From $49/mo||Heatmaps, visitor recordings and more.|
|UsabilityHub||From $0/mo||Get feedback from real people.|
|Segment||From $100/mo||Powerful customer data analytics.|
|VWO||From $59/mo||Split testing and experimentation.|
|Optimizely||Contact Sales||Premium testing and experimentation.|
I've checked if www.roughtrade.com uses a CDN.
It looks like it does.
A Content Delivery Network or CDN is a global distribution system that delivers website content to visitors based on their geographic location.
Basically a CDN is great way to improve website performance.
There are a wide range of CDN providers, here are some of my favorites:
|Cloudfare||From $0/mo||Great free plan for trying a CDN.|
|MaxCDN||From $9/mo||CDN with easy WordPress integration.|
|CloudFront||Per GB/varies||CDN from Amazon Web Services.|
|Akamai||Contact sales||Premium CDN provider.|