I've measured the speed of www.primo-ristorante.com.

It scored 69 out of 100.

A higher score indicates a faster website as shown in the table below.

Score	Grade	Notes
85 to 100	Fast	Website perfoming well.
50 to 85	OK	Website has some performance issues.
25 to 50	Poor	Website has many performance issues.
0 to 25	Very poor	Website has severe performance issues.

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I've checked how well www.primo-ristorante.com works on mobile devices like smartphones and tablets.

It scored 99 out of 100.

A higher score indicates a more mobile friendly website.

Score	Grade	Notes
85 to 100	Good	Website has good mobile usability.
50 to 85	Poor	Website has mobile usability issues.
25 to 50	Very Poor	Website has many mobile usability issues.
0 to 25	Terrible	Website has severe mobile usability issues.

With more and more people accessing websites via mobile devices, it is important to make sure that all website visitors have a positive experience, regardless of the type of device they're using.

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I've analyzed how well www.primo-ristorante.com is likely to rank on search engines like Google.

It scored 22 out of 100.

A higher score indicates better search ranking potential.

Score	Grade	Notes
75 to 100	Powerhouse	Excellent search ranking potential.
50 to 75	Strong	Website has strong search ranking potential.
25 to 50	Moderate	Website has some search ranking potential.
0 to 25	Weak	Website has low search ranking potential.

The score for www.primo-ristorante.com combines a range of search metrics (total links, linking domains, site rank, site trust, etc.) into a single score called Domain Authority.

You can use Domain Authority when comparing one website to another or tracking the 'search strength' of a website over time.

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I've attempted to gauge the social influence of www.primo-ristorante.com.

I was unable to get a score.

I've also checked for social network accounts related to www.primo-ristorante.com:

	Social Network	Account
	Twitter	https://twitter.com/PrimoSarasota
	Facebook	http://facebook.com/primo.ristorante.9
	LinkedIn	https://www.linkedin.com/company/primo-ristorante
	Google
	Pinterest
	Instagram
	YouTube

You can increase your social influence by engaging with people and sharing valuable know-how and content across these social networks.

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I've analyzed the readability of the www.primo-ristorante.com home page.

It scored 56 out of 100.

A higher score indicates a website that is easier to read.

Score	School Level	Notes
90 to 100	5th grade	Very easy to read.
80 to 90	6th grade	Easy to read.
70 to 80	7th grade	Fairly easy to read.
60 to 70	8th to 9th grade	Plain english.
50 to 60	10th to 12th grade	Fairly difficult to read.
30 to 50	College	Difficult to read.
0 to 30	College Graduate	Very difficult to read.

A website intended for a general audience should aim for a score of around 60 or above.

However, every website is different, so aim for a score that helps you create content that meets your target audience's unique needs.

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I've checked if www.primo-ristorante.com provides SSL security.

It looks like it does.

SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a website and a visitor.

This encrypted link ensures that all data passed between the website and visitor remains private and protected.

To provide SSL security you'll need a certificate from a provider such as:

Provider	Cost	Notes
Let's Encrypt	Free	Non-profit certificate provider.
GoDaddy	From $69/yr	Low cost certificate provider.
Digicert	From $175/yr	Mid-price certificate provider.
Symantec	From $399/yr	Premium price trusted brand.

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I've checked if www.primo-ristorante.com uses Marketing Automation.

It looks like it doesn't.

Marketing automation helps organizations connect with their customers, learn more about them, and engage them with personalized campaigns.

There are a wide range of marketing automation tools available, here are some of my favorites:

Tool	Cost	Notes
MailChimp	From $10/mo	Basic marketing automation.
Drip	From $49/mo	For smaller organizations.
HubSpot	From $200/mo	For small to medium organizations.
Marketo	From $895/mo	For medium to large organizations.
Pardot	From $1,000/mo	For organizations using Salesforce.com.

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I've checked if www.primo-ristorante.com uses Google Analytics.

It looks like it does.

Google Analytics is a great tool for tracking and reporting website traffic, however there are many more tools that help improve websites.

Here are some of my favorite analytical tools:

Tool	Cost	Notes
Zarget	From $15/mo	Heatmaps, split testing and more.
Hotjar	From $49/mo	Heatmaps, visitor recordings and more.
UsabilityHub	From $0/mo	Get feedback from real people.
Segment	From $100/mo	Powerful customer data analytics.
VWO	From $59/mo	Split testing and experimentation.
Optimizely	Contact Sales	Premium testing and experimentation.

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I've checked if www.primo-ristorante.com uses a CDN.

It looks like it doesn't.

A Content Delivery Network or CDN is a global distribution system that delivers website content to visitors based on their geographic location.

Basically a CDN is great way to improve website performance.

There are a wide range of CDN providers, here are some of my favorites:

Tool	Cost	Notes
Cloudfare	From $0/mo	Great free plan for trying a CDN.
MaxCDN	From $9/mo	CDN with easy WordPress integration.
CloudFront	Per GB/varies	CDN from Amazon Web Services.
Akamai	Contact sales	Premium CDN provider.

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